A Field Guide to Affective
Online Health Promotion
10 ways to overcome the limitations of organizational thinking
You pour months of budget, clinical expertise, and evidence-based content into your digital health platform. You build a beautifully categorized, comprehensive library of resources...
And yet… engagement numbers stay stubbornly flat. The peer support or clinical tools you worked hardest to build are accessed by only a tiny fraction of your traffic.
The solution is to change how you look at your audience.
A Field Guide to Affective Online Health Promotion takes you through the guestions you need to ask and introduces the Four-Lens Framework Learnbase uses to design for the inner emotional state and connective needs of your users, ensuring your vital content is found, absorbed, and acted upon.
One book, one goal: Affective Engagement
Available in print
or Kindle editions
Accumulated insights from 10 years experience
Access to proprietary assessment tools
Get the Print or Kindle Edition Here
Neil Hammond is the founder of Learnbase, a social impact-based Canadian learning design and technology agency.
For over a decade, Learnbase has worked directly with publicly funded health organizations to conceptualize digital strategies, platform architectures, and knowledge ecosystems. His insights are drawn from both research and building real solutions for health initiatives, hospitals, strategy frameworks, and NGO outreach programs.
Neil blends rigorous instructional design with profound institutional empathy, establishing himself as a trusted authority on human-centered digital health strategies.
Advancing healthcare education through trusted partnerships since 2016
When you purchase the book, either in print or as a Kindle edition, you’ll also receive access to LearnBase’s proprietary assessment tool, which applies the key perspectives presented in this field guide to help you quickly evaluate your website or platform!